Over the last three decades, sought-after culinary and nutritional health expert Charmane Andrews Skillen studied the relationship between wholesome nutrition and optimal physical health. Her extensive experience with mineral-rich sea salt led her on a mission to share the benefits of sea salt versus refined table salt, through sumptuous flavor blends.
The result was s.a.l.t. sisters, a health-focused company that creates rich gourmet seasonings with flavor-enhancing, unrefined sea salt.
s.a.l.t. sisters hired REDNOVA to improve their e-commerce organization, branding, messaging, and website visibility. NMI crafted Storybrand based copy, applied custom functionality throughout and imported all of their Bigcommerce site data into their new Shopify site.
The site, which includes custom-designed pages, fully mobile and tablet responsive, as well as Google page speed optimized and SSL-secured. The e-commerce Shopify store is also search engine optimized.
The website features a user-friendly site structure, and strong calls-to-action messaging and marketing psychology. To build trust and credibility with s.a.l.t. sisters’ audience:
Thanks to Shopify’s easy-to-use backend and mobile app, shop owners can monitor sales and customers in real-time.